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    Why green beauty is better than a buzzword

    7 Sep 2020 12:23 PM | Posted by
    bh's Samantha McMeekin's picture
    bh's Samantha McMeekin
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    Over the years we’ve been introduced to plenty of beauty buzzwords. Whether it be ‘clean’, ‘pure’, or ‘non-toxic’, these phrases sure do sound great, but more often than not the impact usually stops there.

    And as we all become more environmentally conscious and strive to make sustainable changes within our own beauty routines and habits, just labelling something isn’t good enough anymore.

    What’s more than a word, however, is Garnier’s approach to ‘Green Beauty’.  Like many of us, Garnier is improving the way they do things in order to help our environment thrive. And boy, is it working.

    Rather than altering just one thing, ‘Green Beauty’ is an end-to-end approach to sustainability. It’s a chain of events, tackled from all angles.

    ‘Green Beauty’ is an action and here’s how it’s making a difference.

    Solidarity sourcing 

    In 2019, Garnier empowered 670 communities as part of its ingredient sourcing program. The program gives people typically excluded from the job market access to work and a sustainable income. 

    What exactly are we talking about? Well, you know how there’s argan oil in a lot of the Garnier products you love? Since 2008, the brand has sourced its argan oil from Morocco, which in turn has employed more than 500 Berber women, with guaranteed fair wages and good working conditions. And that’s just one example. 

    By 2025, the solidarity program will include 800 communities.

    Recycled and recyclable packaging

    Choosing recycled and recyclable packaging is an easy way all of us can help improve the health of and impact on our environment. And Garnier is making it even easier for us to find said products, by doing the heavy lifting in production.

    As of 2019, 100 per cent of the brand’s cardboard boxes and paper products use instructions with a sustainable managed forest certification, such as FSC.

    And in 2020, Garnier launched Garnier Organics, a range which uses as much recycled and recyclable material as possible. 

    The fight against plastic pollution

    Of course, plastic is another big beauty packaging problem and one that Garnier has already been tackling for some time now. In 2019, the brand saved more than 592 tonnes of virgin plastic by reducing the weight of plastic in packaging. 

    And because they know how much we all love a sheet mask session, this year they’ve also reduced the size of the tissue mask sachets, and will remove the inner liner usually included (without compromising performance) to save 108 tonnes of plastic. 

    As for the plastic already in our oceans, (remember that end-to-end approach?) Garnier joined forces with Ocean Conservancy in 2019, with 6.8 tonnes of waste collected by employees in beach clean-ups. 

    Further to this, the brand is also partnering with NGO Plastics for Change. Tying together both solidarity sourcing and the fight against plastic pollution, this partnership will help to provide a community of waste pickers in India with a fair rate for discarded plastic, to improve working conditions and promote recycling.

    Renewable energies

    Carbon dioxide produced by industrial sites is a big contributor to climate change, and one that only big businesses and large scale industry really has control over.

    Over the last 15 years Garnier has reduced its CO2 emissions on sites by 72 per cent, as well as water consumption by 45 per cent. The goal by 2025 is for all industrial sites to be carbon neutral, by using only renewable energy.

    And that’s not even all...

    We’ve given you a snapshot into what ‘Green Beauty’ means, but the journey is ongoing. ‘Green Beauty’ is all about transparency, too, and more information can be found on the Garnier website, including a full sustainability progress report, which has been assessed by external auditors.

    The world may still have a long way to go, but progress like this is key and one thing’s for sure; it’s more than just a buzzword.

    Do you like the sound of 'Green Beauty'? Did you know Garnier was doing so much behind the scenes?

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    37 Member Comments

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    BeautySwan88 19 Oct 2020 10:18 PM

    I feel like a Garnier fan now.

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    sootyblack_14 19 Sep 2020 11:07 AM

    Love environmentally responsible brands!!!

    Sally10 18 Sep 2020 5:33 PM

    Great article :) I try to recycle as much as I can.

    Ellyloves 18 Sep 2020 2:23 PM

    Less plastic the better!

    Shop A Everyday 16 Sep 2020 10:55 PM

    So many new products from garnier

    Ellyloves 18 Sep 2020 2:25 PM

    They are branching out.

    Shop A Everyday 18 Sep 2020 11:22 PM

    Great to see

    Susmat 16 Sep 2020 4:03 PM

    Garnier also has a new organic range

    onlyoni 16 Sep 2020 1:38 PM

    I applaud Garnier for their efforts but so many other companies should be doing the same.

    Petal 15 Sep 2020 11:40 PM

    I never would have associated the term "green beauty" with Garnier in the past. It's good to know the efforts that the company has been making in this area.

    RalucaP 15 Sep 2020 8:05 PM

    I think this is really good. More brands should do it.

    Angage 15 Sep 2020 6:35 PM

    I love Garnier brand.Great everyday products for skin and good for environment too.

    Chrystalage 13 Sep 2020 2:21 PM

    No I didn't know what they were doing but I'm very impressed.

    Pinkalicious 12 Sep 2020 6:46 PM

    Let’s make this place a better one to live in.

    Eskimo82 10 Sep 2020 1:18 PM

    Very happy about more sustainable packaging. I think there was a few years before the green beauty trend really took off, that packaging was just getting out of hand.

    Bellefleur 10 Sep 2020 10:54 AM

    I love the sound of Green Beauty, but I am sad that this needs to be a separately addressed topic and not simply something that everyone does anyway.

    Wn0873 9 Sep 2020 8:14 PM

    Glad to see supermarket beauty brands doing something about this issue.

    Tee631 9 Sep 2020 3:58 AM

    Environmental sustainability should always be the case

    misfortune8 8 Sep 2020 11:25 PM

    These are great initiatives from Garnier! I wish more brands would get on board, but it's up to us as consumers to ask these questions & vote with our dollars. Thanks, Garnier! & thanks Bh for making us aware of Garnier's new policies.

    S-P 8 Sep 2020 9:39 PM

    I definitely want to see less packaging on products. It's important that products are tamper-proof, but otherwise excessive 'fancy' packaging is unnecessary.

    Elunia 8 Sep 2020 7:40 PM

    Now that is a good news story.

    clearcrystalwater 8 Sep 2020 2:05 PM

    If only all companies on earth acted like Garnier we'd have it wrapped!

    Meedee 8 Sep 2020 7:40 AM

    I do feel like Garnier is a brand thats always been there and we really forget sometimes how wonderful they are.

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